Interviews

Sacs Tecnorib sweeps the board at Monaco Yacht Show

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For the third year running Sacs Tecnorib, the brand that has set new trends in the industry by inaugurating the Maxi Rib era, was the protagonist of the ‘chase boats’ segment at the Monaco Yacht Show, a unique opportunity to showcase a range that seems to fit the needs of this sector perfectly.

Monaco is the Superyacht Show. andrea loroThe concentration of skippers and owners is unique in the world, and for Sacs Tecnorib the percentage of owners using our products as Chase Boats is great, – Andrea Loro, Sales Director at Sacs Tecnorib, told us during the event – So the fact that we are here in such a strategic location also gives us excellent potential. This is the third year that we have been in this situation with our booth and we have always achieved excellent results“.

Montecarlo is certainly the ideal place to meet owners, gather important information also for future developments and live the experience to the full, following, among other things, a concept that Sacs knows well and that has a name all its own: the Sacs Experience.

Sacs Experience goes hand in hand with the market. – continues Andrea Loro – While 10 years ago customers were looking for a specific product, today we sell an experience instead.

Sales are very cross-sectional, the customer is looking for a product in which he or she recognizes himself or herself: beautiful, stylish, and guaranteeing a complete on-board experience with ample sunbathing spaces combined with shaded relaxation areas where he or she can listen to music, have a cool drink, and spend quality time with loved ones and friends. The brand, of course, is also important, with its reputation and product type, but in the end it is always the aesthetic taste that drives.

sacs-rebel-40So the fact that we have launched this Rebel line, which is a sort of middle ground between our core business, i.e. the maxi tender/maxi RIB of which we are world leaders, and a more traditional boat, has brought many customers closer to the space and comfort of a luxury boat, but with an ‘aggressive RIB’ aspect.

This has decreed the success of the Rebel range, which was born in 2017 and already boasts three models, with the fourth on the way.

Today experience is sold as I said. To make a comparison it’s like buying a dress that you like, you look for something that looks good; well, in the case of yachting, this means finding what best suits your individual desires and expectations”.

Today Sacs Tecnorib joins the Monaco Yacht Show as a well-established company, with the mentality of an industry leader and a strength that enables it to deliver high-end Maxi Ribs that are appreciated the world over. But the way up to here has been a long one, a path made up of experiences that blend together, of daily work and of skilled workers who take their talents to the extreme in these models.

The path to get here has been long. – reiterates the Sales Director of Sacs Tecnorib – Sacs was founded in 1989, then acquired in 2004 by the Laserline group, and from there, thanks also to a series of collaborations with important brands in the automotive sector, such as Abarth, Ferrari and Jaguar, we have always tried to position the brand a little outside the traditional, exploring other worlds, always linked to luxury”.

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All this has meant that the expectation created by the brand has also allowed us to approach very high-level customers with a product that meets their expectations. More and more customers are coming in with their own idea of style and colour, to the extreme of bespoke RAL, just as more and more owners want the tender to match the colour of their superyacht, to blend in with its style”.

I only had one question left to ask Andrea Loro, a much more personal one, but one whose answer I believe encapsulates much of the enthusiasm that oozes from his expression: ‘What does working at Sacs Tecnorib and being here in Monaco mean to you?’

” I am happy to be at Sacs. I am surrounded by young people who keep me young, pushing me to keep up. The nature of the product brings me face to face with a wonderful world, that of luxury, with case histories made up of really fascinating people and stories. This is an aspect that reaches its peak here in Monaco, which is also why we simply cannot miss it”.

Mediterranean en Rose: interview with the raid girls

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We had previously talked about the Mediterranean en Rose, a raid organized by Nuova Jolly with an all-female crew and the aim of raising funds for the Lorenzo Perrone Association, whose ‘Pink Heart’ project provides a free medical transport service for women who have to undergo cancer visits and treatment. We had the chance to interview the three girls of the crew who have now arrived in Varazze, their next-to-last stop: Sara Aiello, Daniela Covati and Carla Gnemmi. The initiative, also involving Simrad and Suzuki, was a great success and we hope it will trigger a considerable butterfly effect.

Joining the Mediterranean en Rose was an honour, as well as fun. Combining a passion for the sea with such an important cause as the Lorenzo Perrone Association’s Pink Heart project and sharing this experience with historical partners such as Nuova Jolly and Suzuki was the perfect culmination to a year of raids and adventures, even transoceanic ones, such as that of Sergio Davì” says Roberto Sesenna, General Manager Simrad Italia – As far as the role of women in the boating world is concerned, we are happy with this initiative and we hope that these female enterprises will be more and more frequent and that they will no longer make the news, except for the sporting content and adventurous spirit of the crew”.

Mediterranean en Rose VarazzeHow did the idea for Mediterranean in Rose come about?

Sara Aiello: “By watching Sergio Davì‘s live broadcasts. Antonio had noticed that there were a lot of women commenting enthusiastically and one day he came to me asking if I wanted to do a women-only crossing.

We wanted to remember the roots of Nuova Jolly by starting from Calabria, in Amantea, and the arrival at the Genoa Boat Show coincided with the dates”

How many miles did you travel aboard Nuova Jolly’s Prince 22? In what weather conditions?

Carla Gnemmi: “468 miles. The first two segments were really flat and it was very hot. We did them all in one day. Then we did 140 miles to get to Naples. After this leg there started to be a bit of a wave and after Circeo we found a 25-knot mistral. It wasn’t dangerous, but a bit uncomfortable. When we arrived we were a bit tired. We got as far as Piombino, welcomed Sara, Maddy and Velina and stopped at Bocca di Magra. Daniela was the fastest doing 37.2 knots, but Elena was also not far behind.”

What do you think NJ-Prince-22about the role of women in the boating sector? Do you think the Mediterranean en Rose can contribute to improving the position of the female gender in the world and, above all, in the boating sector?

Sara Aiello: “Compared to other fields, boating is still lagging behind, especially in Italy, where there is still a lot of machismo and commoditisation of women, who are only seen as models on dinghies. We also had confirmation of this when we were getting petrol, where people would look at us strangely and ask if we were capable. Then they saw that we were doing well and went whistling. There is a lot of room for improvement: a woman can be a model as well as being at the helm.”

Do you plan to repeat a similar feat? If so, on which route?

Sara Aiello: “We have thought of repeating it, if not annually because it is very time-consuming, at any rate addressing a different entity each time. As for the route, we haven’t thought about it yet, but it wouldn’t be bad to go around Sardinia or up the Adriatic coast from Lecce.”

Prince-22-underwayWe then asked Riccardo Perrone and Rosalba Tanda, vice-president and president of Associazione Lorenzo Perrone, a question:

What did this charity initiative represent for you?

Riccardo Perrone: “The attention of a great friend (Antonio), because when a person puts something like this together with such commitment, it is always moving. The contribution has been there, but Antonio tells me it’s not over yet.”

Rosalba Tanda: “The funds obtained will be used for the free medical transport of women who have to undergo oncological examinations and treatment with one of our two association cars.”

Riccardo Perrone: “The venture is over, but the support does not end here. We know that this initiative has brought attention and awareness. a piece came out on mediaset, we are making contact with other news channels, we have had a return in the specialist press and local magazines. We are keen that everything we do remains free of charge.”

PlasDECK , behind the scenes of a pioneering company

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engineeringThe only synthetic teak that never ages, PlasDeck is the choice of the world’s top boat builders. A great innovation in the yachting sector, it is successfully replacing other materials to become the only durable and efficient solution for marine decking.

“We have worked hard in R&D and today we are the only ones with this technology,” says Francesco Martorelli, who runs the company together with his sons Daniele (International Sales Coordinator) and Simone (Shipyards and B2B Manager).

“We currently have two processing lines: a classic one in which we choose the jigs and make the boat deck artisanally, and a custom line in which we are the only ones to guarantee innovative processing and high-tech customization”.

PlasDECK’s processing method is high-quality in terms of instrumentation and upgrades, in order to offer the market a very high quality service not only in the product itself, but in every processing-related aspect.

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“It sounds simple, but there is a lot of work behind it,” Mr. Martorelli explains. “In our custom production we make the surveys with super technological equipment, we transfer them to the computers and then we machine the product using numerical control: this process enables us to guarantee any customization on any type of boat, even very large ones.

plasdeck realizationIt’s not only thanks to technology and computers as one might superficially think, quite the contrary: “The drawings are elaborated by flesh-and-blood technicians, who do further surveys with a drone and a computer programme created specifically for our work. In fact, the company uses a special drone to take the measurements of the deck and transfer them digitally to the PC, so that everything is perfectly aligned”.

PlasDECK is constantly expanding and employs highly qualified workers, including a team of programming engineers and installers, as well as craftsmen specialized in the production of boat decking solutions. “Our company is based in Trento and works with more than fifty prestigious companies in Italy and an increasing number of foreign manufacturers,” concludes Mr. Martorelli, “most of them have chosen custom production precisely because of its quality.

Among them is Tecnomar for Lamborghini, which uses the PlasDECK Performance product on the deck of a boating excellence.