Projects

Nimbus Group strongly targets the American market

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Nimbus Group FLIBSWith more than 1,000 exhibitors and 100,000 visitors from all over the world, the Fort Lauderdale International Boat Show is the largest in-water boat show in the world, an unmissable occasion also for Nimbus Group, which has chosen it as its showcase: represented by its four North American dealers, Nimbus has thus stressed its intention to focus increasingly on the American market.

Alongside the North American team of the Nimbus Group were also the company‘s CMO, Michael Bohm, and the branding team under the management of Brand Manager Jonas Göthberg, as well as of course the best of the Nimbus line, consisting of the T11, T9 and T8, of the popular tender series, in addition to the best seller Nimbus 365 coupé.

A clear choice that highlights how vital the US market has now become for the Group, which sees increasing its presence and sales in North America as key to the company’s growth strategy.

With this in mind,

Jonas Göthberg –Nimbus Group Brand Manager
Jonas Göthberg –Nimbus Group Brand Manager

Nimbus has recently recruited Justin Joyner to its team as its new Vice President of North American Operations, a leading industry personality with solid experience in the North American powerboat market, accumulated over several years spent as Powerboat Manager in North America for French boat manufacturer Beneteau.

Nimbus Group has a lot to offer the American market and I am looking forward to having the opportunity to represent both the company and its amazing products for the first time in Florida,” said Justin Joyner during the event, which also featured the opening of a new office in Annapolis, Maryland, on the US East Coast.

In short, the course is set for Nimbus Group, which is aiming at America with great enthusiasm and with the intention of expanding its market and continuing the success story that began in Sweden back in 1968.

Fiart lands in the USA. Distribution agreement signed with Yacht Creators

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fiart yacht creatorsThe agreement has been signed. Fiart announces the appointment of Yacht Creators as exclusive USA importer. It is a high-level partnership that sees on the one hand Fiart, which today comprises two yacht production brands, Fiart and Cetera, producing models between 35 and 60 feet in length, and on the other YachtCreators, which among other things was recently awarded for selling the Best New Series of 2020, M/Y Leven and M/Y Lady Lene.

I am really excited about this new partnership with a strong company like Yacht Creators, which will allow us to present our boats to the US market” underlined Fiart CEO Giancarlo di Luggo – Ours is a Made in Italy product, made with craftsmanship, attention to detail, style and comfort, which for us also means cruise safety for owners and their families. The Miami International Boat Show is the ideal showcase to present our products to the US market, which I am sure will have a great success.”

Thousands of Fiarts have been sold and delivered throughout Europe but thanks to this partnership a new market opens up for the Campania-based shipyard, which recently celebrated an important milestone, its 60th anniversary, with the launch of the 43 Seawalker, followed by the Seawalker 39, the Seawalker 35 and the revolutionary P54.

“With our shared passion forfiart boat test yachting, innovation and high construction standards, the partnership with Fiart is a natural choice – said the founder and CEO of Yacht Creators, Barin CardenasWe couldn’t be more excited to present this Italian excellence in the world of Yachting and we are already preparing the upcoming presentation in Miami“.

The first boat to be presented to the American market is the Seawalker 43, which will debut at the Miami International Boat Show starting on February 15, 2023 in Miami, Florida: a boat masterfully designed for yachting, cruising and more, which will be the springboard for this new and successful international partnership.

Felci Yacht: at Cannes with two new projects

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Felci Yacht was present at the Cannes Yachting Festival with two new Custom projects designed for ICE yachts- a yard specializing in building exclusive custom-built yachts in very small series – and its latest project for Dufour Yachts, the new ‘entry level’ of the famous French shipyard specialising in large series production.

Apparently therefore two different production worlds with two different types of customers.

How do you combine these two worlds within a single design studio?

Bringing together these two worlds, these two ways of interpreting both design and the project as a whole, is certainly not something that can be improvised.

felci-cannes

We have been fortunate enough to have had to relate to these two realities from our very beginnings; we have always had to split our time between making unique products, communicating directly with the end customer, and designing boats, both racing and cruising, destined to be reproduced in multiple units.

How is it possible to combine the technical requirements necessary to produce a custom-made project down to executive detail with those of easy production and product transversality necessary for a project intended for series production?

felci-underwayIt’s true, the two types of design are very different, both in concept and technical terms.

On the one hand, there is the need to create a unique, custom-made object, tailored for the customer, while respecting the peculiarities and traditions of the shipyard; on the other hand, there is the need to create an economically sustainable product, easy to mass-produce, but not lacking in those aesthetic and functional values that today’s market can no longer give up.

In order to succeed in combining these requirements, which at times may even appear to be opposing, a very broad competence is needed, which makes it possible to dialogue constructively with the various players involved, and also the ability to weigh up, evaluate and know how to carry out the various choices with balance.

What is your connection with the creations of Felci Yacht, once your designs are turned into reality?

We feel that our designs generate what will become the life, the character of the boat or boats that will be born in the future.

In a way, beyond all the requests we receive, we like to think that we are the ones who give a certain DNA to a project and thus to a real object.

Clearly, during the development of the project there will be the necessary mediations, the necessary balances linked to the world of production with which we will be dealing, but certainly the ability to dialogue with the clients first, and then with the workers is one of the most difficult and most fascinating aspects of this job.

How much gratification does your presence at Cannes give you?

The new cannes-yachting-festivalprojects that are presented by Felci Yacht here at Cannes certainly give meaning to our work, not just that of the yard that physically builds them.

It seems clear to me that successful products, as we hope those of Ice Yachts and Dufour will be, are such thanks to the experience and commitment of so many entities.

Design, by definition, is carried out first and therefore has the specific task of drawing the guidelines that the rest of the process must then follow.

This does not mean imposing one’s own choices and personal vision of the product, but working with a clear responsibility for one’s role and what, if well managed, it can bring to the product.

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