The just-concluded Genoa International Boat Show draws the conclusions of a record-breaking edition, characterized by truly amazing results. The Ligurian event, held from 22 to 27 September, saw attendance figures grow by 10.7% compared to 2021, totalling no less than 103,812 visitors.
The event, organized by Confindustria Nautica (the Italian Marine Industry Association) and I Saloni Nautici succeeded in capitalising on the great work carried out by the category’s association over the last few years.
“This has been not only an incredible Boat Show, but above all an efficient one: in an exceptional moment for the yachting industry, having grown by 31.1%, with a turnover of € 6.1 billion and a workforce growing by 9.7%, visitors have increased by 10.7% since last year to an impressive 103,812, and all contracts have been closed,” says Saverio Cecchi, President of the Italian Marine Industry Association and I Saloni Nautici – The merit goes to the great teamwork, because this is what we are together with the whole Confindustria Nautica, I Saloni Nautici, the Liguria Region, Genoa City Council, and Genoa Chamber of Commerce. A team that as of tomorrow will plan the 2023 Boat Show, scheduled from 21 to 26 September next year, and which does not just need to be good, but to be the best”.
Having more and more visitors is not the only goal, however, because Genoa is working to offer the ultimate visitor experience, which in 2024 will be able to enjoy all the exhibition areas, including the Eastern Waterfront , which will also be the final stage of the Ocean Race in June 2023.
” The results have exceeded all expectations and, in addition to the success achieved in terms of the public and businesses, the city has been able to open up and function as a place of high-quality hospitality and entertainment – comments Marco Bucci, the Mayor of Genoa –The next step will be in June 2023 when, on the new Eastern Waterfront which is currently taking shape, Genoa will be the final stage of The Ocean Race. This is a sport in which there is always a finish line: for us, the one shared with the Italian Marine Industry Association and the Saloni Nautici will be the new ten-year agreement starting in 2024, which will include all new exhibition areas”.
The President of the Liguria Region, Giovanni Toti, also expressed his pride in the event and the future goals of the city of Genoa:
” What makes me proud today is not only the number of visitors who came to enjoy the Genoa Boat Show but the rate of growth recorded for employment throughout the entire industry. This is an economy that works, an economy that makes dreams come true, and the Genoa International Boat Show is its focal point. Just like the new Eastern Waterfront, Italy’s largest urban regeneration site, the Show is the dream of a better city becoming a reality”.
Record-breaking numbers have also been achieved on the communication side, with 1,117 accredited journalists, 644 articles published, and the Boat Show TV, which broadcasted live streams, interviews, conferences, and news reports every day. Social media also registered a record, reaching no less than 1,766,868 people during the event.
These important numbers and novelties are a prelude to an amazing next edition, whose dates have already been set: the Genoa Boat Show 2023 is in fact scheduled from 21 to 26 September.
An event we cannot miss.