With more than 1,000 exhibitors and 100,000 visitors from all over the world, the Fort Lauderdale International Boat Show is the largest in-water boat show in the world, an unmissable occasion also for Nimbus Group, which has chosen it as its showcase: represented by its four North American dealers, Nimbus has thus stressed its intention to focus increasingly on the American market.
Alongside the North American team of the Nimbus Group were also the company‘s CMO, Michael Bohm, and the branding team under the management of Brand Manager Jonas Göthberg, as well as of course the best of the Nimbus line, consisting of the T11, T9 and T8, of the popular tender series, in addition to the best seller Nimbus 365 coupé.
A clear choice that highlights how vital the US market has now become for the Group, which sees increasing its presence and sales in North America as key to the company’s growth strategy.
With this in mind,
Nimbus has recently recruited Justin Joyner to its team as its new Vice President of North American Operations, a leading industry personality with solid experience in the North American powerboat market, accumulated over several years spent as Powerboat Manager in North America for French boat manufacturer Beneteau.
“Nimbus Group has a lot to offer the American market and I am looking forward to having the opportunity to represent both the company and its amazing products for the first time in Florida,” said Justin Joyner during the event, which also featured the opening of a new office in Annapolis, Maryland, on the US East Coast.
In short, the course is set for Nimbus Group, which is aiming at America with great enthusiasm and with the intention of expanding its market and continuing the success story that began in Sweden back in 1968.