Marina di Varazze

Marina di Varazze gets smart and digitizes its services


Marina di Varazze embraces technology and innovation to improve the yacht owners’ experience: from the berth quotation request to departure, all services can be requested online.

Marina di Varazze – Online services

The Marina of Varazze is also going digital, digitizing its management procedures involving every stage of the contact and relationship process, simplifying and making its services and information more accessible. Everything you need, from contact requests to bookings, is managed through an app, where you can automatically communicate your crew and boat details using the camera on your smartphone.

The marina in an App

Marina-di-Varazze-appTo enable users to easily use all services, an application, the My Marina App, has been developed. From your smartphone, you can request and receive a quote; sign a contract; and send requests for assistance during your stay, from arrival until departure. App My Marina is an innovative and efficient tool that facilitates contact and relations between users and the Marina di Varazze staff, who provide timely assistance at every step.

Integration of the Marina’s systems with the App will continue apace on both the operational and administrative fronts, making it possible, for example, to navigate the boat independently right up to the berth thanks to constantly updated information, GPS tag of the berth, and online payment of all orders: from short transits to annual contracts.  Furthermore, social media, information channels and interactive maps are available in the My Marina app to make your stay in the port easy and pleasant and to help you find your way around on arrival, plan your experience in advance and being kept up-to-date on events and initiatives.

Another interesting feature is the possibility of having your order and payment documentation always up-to-date and at your fingertips with automatic alerts

“After a season entirely dedicated to the renovation of the Marina‘s residential facilities,” explains Italo Bogliolo Vice Director of Marina di Varazze, “the time had come to take advantage of all the opportunities that the digital world offers to improve procedures for requesting quotations and bookings, managing and controlling contracts through to electronic signatures, access to services and information, contacts and notices. All this is now possible for our customers, both existing and potential, who have user-friendly, comprehensive and highly custom-made interfaces to enjoy their stay at the Marina to the fullest.”

“The project took over a year to complete,” explains Rachele Limosani, Head of Sales and Marketing at Marina di Varazze. “The innovative scope, compared to what has already been achieved by other facilities, consists in having a highly customised system, resulting from a careful analysis of the requirements and working methods peculiar to our reality and able to take into account the specific needs of our customers. Everything is then integrated with the My Marina App, to the development of which the Marina di Varazze team has significantly contributed, representing one of the ‘pilot’ marinas.


Marina di Varazze: a new Magazzù Center is about to open. Yachting Special Days are now back


Marina-di-Varazze Yachting Special DaysThe European boating season officially opens with the Cannes, Genoa and Monte Carlo boat shows. With its privileged position among the various exhibition venues, the convenience and pleasantness of its facility, Marina di Varazze is the ideal location for nautical brands and shipyards that, between one boat show and another, wish to pamper their actual and potential customers.

The calendar of the ‘Yachting Special Days 2022‘ is very rich: dedicated sea trials, on-board visits, and presentations of new models will follow one another throughout the autumn and, new for this year, the opening of a Magazzù Center: an important addition to the rich array of brands present at Marina di Varazze.

The new Magazzù Center in Marina di Varazze

Dedicated to all the owners of the iconic Maxi Ribs, the Magazzù Center will be inaugurated during an exclusive event that will last an entire weekend, from 16 to 18 September.

The centre will have a significant presence within the port and a yard of no less than 2,000 square metres, dedicated to the storage and maintenance of the Magazzù Maxi-Ribs. This important initiative was made possible thanks to the collaboration with Marco Fois’Y&S, a historical reality in the yachting sector:

Magazzù-Center-Varazze“This is a central activity not only from a commercial point of view, but also from a technical one,” explains Claudio Magazzù. “In fact, Y&S not only has an excellent showcase on the port of Varazze where we will be able to display and sell our inflatables, but also has a large yard where, starting in September, we will offer our customers a wide range of after-sales services.

From technical assistance to the installation of accessories and engines, through to transfers and warranty maintenance. Our company’s philosophy has always been to offer a comprehensive service to the customer, and not just to simply sell a boat.

That’s why we were interested in having a technical partner in Liguria, which is the natural outlet for the many boat owners in Lombardy as well as a strategic base for the Genoa and Cannes boat shows, especially for a company located in southern Italy like ours. In short, we are thrilled to have found a partner that will follow us from every point of view in our mission to always be at the side of Magazzù RIB owners,” concludes the owner.

The Yachting Special Days in September

Absolute 50 Fly
Absolute 50 Fly

The first ‘open days’ dedicated to yachting enthusiasts or those of the various brands wishing to test models they may have already glimpsed on the quays of the Cannes Yachting Festival will begin this week and, what is really useful, it will be possible to book their visits and trials from a dedicated page, made available by Marina di Varazze. Click to enter the page

Below is the calendar and the protagonists of the upcoming Yachting Special Days:

14-15 September | Joining yachts and engines with Ligurnautica

On Wednesday 14 and Thursday 15 September LigurNautica and Bolidea, the Land Rover dealer based in Savona, will present Absolute Yachts and Range Rover models. It will be possible to go on board the new Absolute models: 48 Coupé and 50 Fly. Range Rover Evoque and a new Range Rover will also be on display.

Fiart-Mare Yachting Special Days14-20 September | Fiart with Marinewizard

Long weekend with sea trials organised by Fiart in cooperation with Marinewizard for the presentation of the Seawalker 43/39/35 models.

15-19 September | Cranchi yachts and Bellini Nautica

A real off-show for Bellini Nautica, which is at its second edition in Marina di Varazze. From 10 a.m. to 6 p.m. during the weekend some of the most popular Cranchi Yachts models will be on display, including the brand-new Sessantasette 67 ft.

23-25 September | Scanner Days

September closes with Scanner Days, coinciding with the Genoa Boat Show, which will present the new 2022-202 models: Scanner Envy 1200 inboard; Scanner Envy 1400 inboard; Scanner 650 L outboard. The Envy models will be available for sea trials and onboard visits. The boats will be available until 30 September for further trials by appointment.


30 September – 2 October | 7-9 October | Ranieri

Two consecutive weekends organized by Ranieri International, dedicated to the presentation and trials of the new Cayman 45.