Yachting Metaverse lands at the Genoa Boat Show

The International Yachting Media presents YACHTING METAVERSE: an immersive augmented reality experience for boating enthusiasts

The Metaverse lands at the The International Yachting Media metaverse62nd Genoa International Boat Show with the absolute debut of YACHTING METAVERSE, the virtual space of The International Yachting Media in which it finds a perfect habitat to express its potential and the many facets that belong to this parallel world, increasingly present in our lives.

What is the Metaverse?

It is the latest evolution of the web, the ultimate goal of which is to combine the physical and digital worlds in an immersive manner, with the aid of virtual reality and with the aim of no longer just making us browse the web, but making us live it.

yachting metaverse premiere genoa boat showAlthough this phenomenon has already existed as a concept for a few decades, it has experienced an exponential boom in recent years: more than 3,400 companies in the world have already raised 47 billion in venture capital since 2018, to which must be added the investment programme presented by Microsoft and Meta, which is close to 80 billion euros.

This is a business volume of enormous proportions that, according to ‘Fortune’, will reach 800 billion dollars by 2024 and even 13 trillion dollars by 2030, the year in which, according to ‘Citibank’, the metaverse economy will represent 10% of the global gross domestic product.

While these assessments suggest a very rosy future, the Metaverse is already a concrete reality with applications in a variety of sectors such as healthcare, education, entertainment, e-commerce and more. So why not apply this concept to the boating industry as well?

This is the questionyachting-metaverse-components that Luca D’Ambrosio, Founder and Editor-in-Chief of The International Yatching Media, asked himself five years ago and that he answered during the Genoa Boat Show by presenting the first application of the Metaverse in the boating sector, called YACHTING METAVERSE.

Accessible from any device using a simple App ( you can download the QR Code at the bottom of the article) or ‘liveable’ through VR viewers, stepping through the doors of YACHTING METAVERSE means entering a VRO environment specifically designed to provide customers or simple enthusiasts with a wide range of experiences: virtual boat tours, events and even Boat Shows accessible to everyone all year round.

This is a new way of enjoying data and content, created in the Metaverse, enabling virtual interactions with users from all over the world, with simultaneous translation, and much more..

genoa boat show the international yachting media The evolution is fast and bursting”, commented Sergio Cutolo, Owner of Hydro Tec, speaking at the meeting, “We have gone in recent years from making our designs on paper, then files, then 3D, and now the Metaverse. Virtual tours were already being used in our industry, but now both we and the customer can perceive the spaces right from the design. This is a big advantage, it allows us to work with clients on the other side of the world, speeding up processes and saving money and time”.

“Today – added Lorenzo Giovannazzi, Co-Founder of Felci Yacht Design -the Metaverse is a great tool from design to presentation to technique. This does not mean eliminating the human factor and the romance associated with our work, the hand of man remains as essential as the heart and the head, but technological support is now fundamental”.

Estimates, predictions, but also a lot of concreteness in this future that is literally materialising before our eyes through the Metaverse, and that as confirmed by numbers is destined to be increasingly present in our lives.

“The Metaverse is a new declination of an unstoppable evolution”, concluded Luca D’Ambrosio, Founder and Editor-in-Chief of The International Yachting Media – “Our aim is not to replace reality, but to rationalize choices, riding the wave of progress. Trying to stop it is like trying to stop the waves of the sea with your hands: impossible”.


Yachting lands in the metaverse. International premiere at the Genoa Boat Show


The boating industry lands in the metaverse and exploits its enormous potential, bridging the gap with new business methods. Thanks to the exclusive agreement signed between The International Yachting Media and Olimaint, boating companies and professionals will be able to use virtual technology within a dedicated space to communicate their news, welcome customers, and showcase the most innovative projects to boat owners, in a totally immersive way.

This great opportunity will be officially presented during the upcoming Genoa International Boat Show 2022: an important appointment, on 25 September at 1.00 pm, will see The International Yachting Media in the forefront at the Eberhard &Co Theatre of the Genoa Boat Show for a real world premiere. On this occasion, the exclusive space in the publisher’s metaverse will be inaugurated, bringing together all the group’s publications and making them available free of charge.


The luca-dambrosio-metaverseevent will also be a decisive moment to discover the full potential of the metaverse in the boating sector and to overcome a genuine mistrust of a tool that will undoubtedly prove professionally attractive.

The International Yachting Media thus takes the helm of a digital revolution, becoming the exclusive worldwide distributor of the metaverse in yachting.

The company’s virtual space will be presented through the words of its founder and editor-in-chief Luca D’Ambrosio, accompanied by Sergio Cutolo, Owner of Hydro Tec, Umberto Felci, Founder of Felci Yacht Design, and Massimiliano Nicolini, Senior R&D Researcher at Olimaint.

The event is perfectly aligned with a progressive change in the way events and exhibitions are enjoyed, more inclined to exploit VRO technologies and the great opportunities offered by the metaverse.

The Düsseldorf boat show, for example, has chosen to follow the intuition of the Verband der Eventveranstalter Rheinland Westfalense Association, presenting the market of regular exhibitors and associated event organizers with a ‘digital twin’: professionals will thus be able to use both a physical workstation and a digitized twin workstation. All exhibition halls have been faithfully reproduced in real size, and spaces such as the central auditorium or completely independent meeting spaces have also been created within them to share experiences in an interconnected manner. Avatar digital hostesses will move around the pavilions, provide advice and distribute brochures.


The real exhibition experience, therefore, can from now on be complemented by a digital exhibition methodology, capable of involving an ever-increasing number of visitors. It is within this scenario that The International Yachting Media wants to move, hosting activities and interactions in a single virtual location, exploiting augmented reality and implementing a new integrated communication channel.

The appointment is therefore for 25 September, to witness first-hand the landing of boating in the metaverse.

“Yachting lands in the metaverse”.

25 September – 1.00 pm

Eberhard &Co Theatre

62nd Genoa International Boat Show